Independent analytics field guide · verified 30 July 2026No vendor affiliation · how this site works
Free measurement tool

A/B test sample-size estimator

An experiment needs enough observations to distinguish a useful lift from ordinary noise. This estimator applies the standard normal approximation for two independent proportions and returns the approximate visitors required for each of two variants.

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A/B test sample-size estimator

Estimated visitors requiredComplete the fields and calculate.
Next checks

Continue the workflow

Use a method guide beside the calculation so the output keeps its context.