Five analytics products, and what each one is genuinely good at.
No scores, no rankings, no “best tool” verdict. Each profile describes what a product does well in its own right, with every changing fact dated and linked to the vendor’s own page.
slicky.click has no analytics product of its own and is not affiliated with, sponsored by, or endorsed by Clicky®, Google, Plausible, Fathom, Matomo, or any other company named here. There are no affiliate links, referral fees, sponsorships, or paid placements anywhere on this site — nothing on this page earns slicky.click anything, whichever product you choose. Product names are used only to identify the products discussed.
Different products, different jobs
Analytics tools are not competing for one crown. They make different trade-offs about visitor detail, hosting, identity, and breadth — and the right answer depends entirely on the decision you need the data for.
Clicky: real-time analytics with the visitor detail still intact
An independent look at Clicky Analytics: live visitor and action logs, the Spy stream, heatmaps, uptime monitoring, privacy defaults, retention, and plan allowances.
Google Analytics 4: enormous reach, and raw data export for free
An independent look at Google Analytics 4: the event model, web and app streams, explorations, audiences, attribution, free BigQuery export, and retention controls.
Plausible: privacy built into the architecture, and the source is public
An independent look at Plausible Analytics: its no-cookie daily-rotating identity model, EU ownership and hosting, open-source code, self-hosting, goals, and API.
Fathom: fifty sites on every plan, and history that does not expire
An independent look at Fathom Analytics: its aggregate privacy model, at least 50 sites on every plan, forever retention while subscribed, live visitors, and an API.
Matomo: a full analytics platform you are allowed to own outright
An independent look at Matomo Analytics: free self-hosted On-Premise with unlimited users and hits, managed Cloud, tag manager, privacy controls, and APIs.
Recheck on the day money moves.
Public pricing, allowances, trial terms, hosting regions, retention, and feature availability all change. Every profile carries a visible evidence date and links the vendor’s own page, so you can confirm the exact plan and configuration before you buy or migrate.
Each profile also describes only what that vendor documents about itself. A claim one vendor makes about another is never repeated here as fact, and no product is described in terms of what another product does not do.
Read the research method